Explore featured projects showcasing project management, SEO strategy, technical copywriting, UX content, and creative marketing solutions. Each case study highlights a unique challenge and approach.
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Rachael Hall2026-02-28 13:05:212026-03-25 15:59:01Marketing Agencies
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Rachael Hall2026-02-28 13:01:422026-03-25 15:55:57Magazine Publishing
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Rachael Hall2026-02-28 12:55:002026-03-25 16:15:33Enterprise Website Relaunch
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Rachael Hall2026-02-28 12:36:442026-03-11 18:04:01AI Software SuiteBrand development and multi-channel tools
Rachael collaborated with a new leadership team to create a full suite of branded assets, including logos, taglines, messaging, and marketing campaigns that honored tradition while introducing innovation. She led project planning, brand strategy, and content development across multiple channels, from website copy to radio, video, and social media.
Tools: Microsoft Word, Excel, video and audio production software, Adobe Pro (for outsourced logo design).
Rachael served as project manager and creative director, partnering with stakeholders to update the brand’s positioning and refresh its identity. She developed new taglines and slogans and designed a modernized logo that could be seamlessly applied across thousands of product packages, ensuring consistent brand recognition at every touchpoint.
Rachael partnered with a Coldwell Banker brokerage to implement digital marketing strategies during the launch of their new global IDX platform. She collaborated closely with the brand’s international marketing coaches to learn how to develop a roadmap focused on increasing online visibility, fostering community engagement, and driving organic lead generation. This was the early day of social, and it was fun! Rachael excelled as a front line social media engagement strategist and content producer – helping this client dominate in local SEO and social reach.
Rachael conducted a full SWOT analysis and competitive research to define the company’s market position. She wrote SEO-optimized page copy targeting industry verticals and local search terms, and built a fully integrated WordPress website designed for maximum visibility. Over the following decade, her strategies helped the client dominate local search results and generate consistent leads.
Platforms & Tools: Microsoft Word, Google Suite, WordPress (with plugins), Google Console
Rachael collaborated with the company founder and COO to identify key product and service verticals and build a first-generation WordPress website. She wrote SEO-optimized copy, refining it through multiple revisions to ensure relevance and clarity. Her work helped the client achieve top rankings across all product categories, maintaining local search dominance for over a decade.
Rachael scoped project requirements and wrote SEO-optimized content, then built a fully integrated WordPress website with client intake forms and online payment processing. She implemented automated email triggers notifying parents of each track meet and crafted detailed instructions for every event, creating a seamless “set it and forget it” registration funnel. Parents praised the ease of use and streamlined functionality, while the club dominated inbound leads from organic search.
Rachael conducted competitive research to help stakeholders evaluate opportunities and plan next-step investments for expanding a Thoroughbred racehorse breeding and training facility, providing actionable insights to guide strategic growth decisions.
Rachael partnered with a massage therapist entering a new market to build a compelling brand from the ground up. She created a logo, conducted a SWOT analysis to develop a clear branded narrative, and provided technical consultation to integrate third-party payment and marketing platforms with the client’s industry-specific website.
Rachael was retained by a nonprofit dedicated to comprehensive triage and long-term care for victims of sexual trafficking and abuse. She provided strategic project management for website and full-stack integrations and served as the senior content producer. She scoped and developed the website, designed full-funnel strategies, and edited grant proposals, helping the organization increase donations and volunteers by more than 40%.
Rachael led the digital marketing strategy and served as project manager for website development for a major nonprofit gala. She collaborated with senior leadership to scope timelines and budgets, identified key partnerships, and integrated the nonprofit CRM with WordPress to streamline event marketing, ticketing, raffle donations, and volunteer sign-ups. She wrote video and radio advertising scripts, developed web landing pages and CTAs, managed printed publications and PR, and coordinated press releases and public appearances. Her efforts doubled both donations and participation from the previous year.
Rachael integrated into the leadership team to assess daily operations and identify IT, communications, and fundraising needs. She scoped website development projects, created first-generation email campaigns, wrote radio advertising scripts, and partnered with local influencers to maximize brand exposure and volunteer engagement. These strategies and optimized funnels doubled volunteer sign-ups, gala attendance, and donations.
Rachael launched her career at Family Heritage Life Insurance Co., working in a 100% commission sales environment. She quickly mastered prospecting, consulting, closing, and asking for referrals, eventually achieving personal success and expanding her skills to recruit, train, and manage distributed sales teams.
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