Strategy Planning I Content Marketing I Project Management

Luxury Resort Content Marketing

Project Requirements

A Texas Luxury Relais & Chateaux wanted to increase bookings for their world-class accomdations, bespoke amenities, and five-star restaurant.

When Rachael engaged with this project, the resort was investing significant resources to mimic top influencer brands and attract international followers on social media. However, the branded campaigns were not driving conversions from within the local market, and sales data reflected that most resort guests traveled within 150 miles, and 90% of restaurant guests came from within a 60-mile radius. Marketing to international socialites was not bringing guests or revenue through the door.


Rachael worked with the Executive Chef and business development team to create campaign strategies to increase resort bookings and restaurant reservations to increase weekly revenue by 50%.