2019-2020
Strategic Planning I Marketing
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Strategic Support & Branded Content for Fundraising & Event Marketing
Project Requirements
Fundraising and events are important aspects of the marketing and development strategy used to strengthen strategic partnerships and raise vital funds. Rachael helps teams create strategic vision and scope project requirements to achieve target goals and objectives.
Deliverables
- Support for strategic planning
- Objective key results, KPIs, and benchmarks
- Copywriting for strategic and executive plans
- Campaign development
- Website development, CRM and funnel strategies
- Media and public relations
- Marketing material development
- Scheduling and agile project breakouts
“Rachael penetrates the market with engaging content that not only raises interest, and increases brand awareness, but most importantly converts to donations, responses and community engagement.”
Align Strategy and Execution
“Rachael has been instrumental in helping or team craft strategic vision and messages in alignment with our core mission and values. We’ve used these themes to build in-person events and drive home our mission to donors and volunteers. Rachael has also helped to execute the technical details of campaigns to reach and engage with our target audiences.”
-Director of Anti-Human Sex Trafficking 503c
Integrate Tech Stack for Optimal Performance
Rachael was very instrumental in helping our organization integrate our tech stack and optimize our systems for improved fundraising, events management, online volunteer coordination, donations, auctions, and ticketing capabilities.
-Director of Outreach, Community Mission
Tech Stack Support
Rachael helps organizations priorities key value streams and build marketing campaigns and tech stack solutions to streamline efficiencies and maximize profits.
-RHC