501c3 Nonprofit Fundraising

2019-2020
Strategic Planning I Marketing

Fundraising & Event Marketing

Results-driven strategy improves fundraising and attendance goals.

Project Summary

As an independent marketing consultant, I partnered with a 503c nonprofit from 2019 to 2020 to provide strategic support and branded content focused on fundraising and event marketing. My role spanned high-level strategy and hands-on execution, helping the organization align its mission with measurable objectives and audience engagement efforts.

I collaborated with leadership to craft strategic planning documents, establish OKRs and KPIs, and develop messaging that inspired action among donors, volunteers, and community partners. I also supported technical implementation—integrating CRM systems, optimizing the tech stack, and designing funnel strategies to boost campaign performance.

Through cohesive branding and consistent messaging across event promotions, donor campaigns, and public relations, we increased visibility, improved conversion rates, and enhanced community engagement. Whether writing executive communications, developing websites, or planning agile marketing sprints, I helped bridge strategy with execution to support lasting impact and fundraising success.

Project Requirements

Assist the cross-functional leadership team create strategic vision, scope project requirements and achieve target fundraising goals. Lead teams to create traditional media assets and develop digital stack to support these efforts.

Deliverables

Support for strategic planning
Objective key results, KPIs, and benchmarks
Copywriting for strategic and executive plans
Campaign development
Website development, CRM and funnel strategies
Media and public relations
Marketing material development
Scheduling and agile project breakouts

“Rachael penetrates the market with engaging content that not only raises interest, and increases brand awareness, but most importantly converts to donations, responses and community engagement.”

Align Strategy and Execution

“Rachael has been instrumental in helping or team craft strategic vision and messages in alignment with our core mission and values. We’ve used these themes to build in-person events and drive home our mission to donors and volunteers. Rachael has also helped to execute the technical details of campaigns to reach and engage with our target audiences.”

-Director of Anti-Human Sex Trafficking 503c

Integrate Tech Stack for Optimal Performance

Rachael was very instrumental in helping our organization integrate our tech stack and optimize our systems for improved fundraising, events management, online volunteer coordination, donations, auctions, and ticketing capabilities.

-Director of Outreach, Community Mission

1 2 3 4

Tech Stack Support

Rachael helps organizations priorities key value streams and build marketing campaigns and tech stack solutions to streamline efficiencies and maximize profits.

-RHC