501c3 Nonprofit Fundraising

2019–2020

Strategic Planning | Marketing | Fundraising & Event Strategy

Results-driven strategy to strengthen fundraising, community engagement, and operational efficiency.

Project Summary

Rachael Hall was retained to help an established nonprofit modernize its brand, unify a fragmented technology stack, and better connect executive strategy with day-to-day marketing and fundraising execution.

The engagement expanded across strategic planning, digital marketing, fundraising campaigns, event promotion, website development, CRM integration, donor communications, and community outreach. The goal was to create a more cohesive operating system for growth—one that connected mission, messaging, technology, and measurable outcomes.

Strategic Planning & Executive Alignment

Partnered directly with executive leadership and board members to clarify organizational priorities, establish strategic objectives, and translate long-term vision into actionable plans.

Developed strategic plans, OKRs, KPIs, benchmarks, messaging frameworks, and executive communications designed to guide fundraising, outreach, and organizational growth.

Marketing Technology & Systems Integration

Unified fragmented digital tools into a more functional marketing and fundraising ecosystem.

Built and optimized WordPress websites, CRM workflows, payment and donation systems, online ticketing, virtual auction tools, event registration, and volunteer coordination processes.

The focus was not simply adding technology, but creating a connected system that reduced friction for both internal teams and community supporters.

Conversion-Focused Funnel Architecture

Designed multi-channel acquisition and engagement funnels to move audiences from awareness to action.

Developed landing pages, campaign messaging, calls to action, CRM workflows, donation pathways, volunteer acquisition funnels, event-registration experiences, and follow-up communications.

Content and technology were designed together to support measurable fundraising and participation goals.

Brand Cohesion & Omnichannel Campaigns

Created more consistent messaging across websites, email, social media, print materials, public relations, fundraising campaigns, and live events.

Led agile campaign sprints designed to strengthen brand recognition, improve community engagement, and create a more unified experience for donors, volunteers, partners, and event attendees.

Strategic Communications

Developed executive messaging, board presentations, strategic-plan content, grant proposals, fundraising communications, campaign copy, and public-facing messaging.

Complex community-impact initiatives were translated into clear, persuasive narratives that connected organizational mission with donor and volunteer action.

Project Requirements

Partner with executive and cross-functional leadership to establish strategic direction.
Define project scope, priorities, KPIs, and fundraising goals.
Coordinate contractors and independent contributors across marketing and creative initiatives.
Develop cohesive brand and campaign assets.
Streamline the digital and marketing technology stack.
Improve donor, volunteer, event, and community-engagement workflows.
Build repeatable systems that internal teams could continue using after implementation.

Key Deliverables

Strategic planning support
OKRs, KPIs, benchmarks, and measurement frameworks
Executive and strategic-plan copywriting
Fundraising and outreach campaign development
Website development
CRM strategy and integrations
Donor and volunteer funnel architecture
Event marketing and ticketing workflows
Online donation and payment systems
Virtual auction support
Media and public relations
Print and digital marketing materials
Grant writing
Agile campaign planning and scheduling
Contractor and contributor coordination

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Technology & Platform Support

Rachael helped nonprofit teams prioritize the highest-value areas of their operations and align strategy, marketing, technology, and execution around measurable fundraising and engagement goals.

Outcomes:

The result was a more connected organization: clearer strategy at the leadership level, stronger messaging in the market, and a streamlined digital infrastructure capable of supporting fundraising, events, volunteers, and future growth.

“Rachael penetrates the market with engaging content that not only raises interest, and increases brand awareness, but most importantly converts to donations, responses and community engagement.”

Community Volunteer and Chair

Rachael has been instrumental in helping or team craft strategic vision and messages in alignment with our core mission and values. We’ve used these themes to build in-person events and drive home our mission to donors and volunteers. Rachael has also helped to execute the technical details of campaigns to reach and engage with our target audiences.”

Sherri C.Executive Director of Anti-Human Sex Trafficking 503c

Integrate Tech Stack for Optimal Performance

Rachael was very instrumental in helping our organization integrate our tech stack and optimize our systems for improved fundraising, events management, online volunteer coordination, donations, auctions, and ticketing capabilities.

Director of Outreach, Community Mission