Selected Enterprise Growth Projects
Content Architecture, AI-Assisted Workflows, SEO, AEO, GEO Visibility
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Capability
Enterprise Content Architecture & AI Visibility
- What I did: Structured complex technical information to ensure it is discoverable by both human stakeholders and generative search engines.
- Problems solved: Technical translation, AEO/GEO strategy, SME interviewing, and structured data architecture.
Brought AI Visibility to Award Winning AI Software Suite
- Served on the internal development team to help architect research hubs and identify internal linking strategies to connect fragmented publications and case studies, improving internal search performance and technical findability.
- Translated pioneering R&D research for the award-winning SmartTensors AI software suite into a structured digital narrative.
- Architected content with specific schema and entity signals to secure measurable citations in Generative AI search results (AEO/GEO). Secured 50+ inbound Wiki citations.
Global Scientific and Technical Consulting Website Relaunch
- Served a 24-month contract for an enterprise, 2,500-page website relaunch.
- Interviewed subject matter experts across 20+ disciplines—from Biomechanics to Thermal Sciences.
- Helped create new nomenclature, taxonomies to demonstrate disciplines and capabilities and cross-team collaborations
- SEO – built SEO guidance including keywords and synonym mapping to build a scalable Drupal-based platform with AI-powered internal search (YEXT).
Capability
Website Systems & Search Infrastructure
- What I did: Built site architectures and content HUBs designed to scale rapidly without sacrificing search performance.
- Problems solved: Information architecture, local SEO dominance, Content HUB deployment, and regional expansion planning.
Web Systems Architect and GEO Visibility and AI workflows
Enterprise Healthcare Network
- Currently developing a scalable SEO and content deployment system for a 17-location emergency care network.
- This includes building regional knowledge bases in Google NotebookLM to support hyperlocal condition and city-specific landing pages.
Foundational SEO for Regional Service Company’s
HVAC & Landscape Supply
- Created first websites for regional service company’s taking them from “zero to hero” to dominate hyperlocal search for over a decade
- Designed a search infrastructure that allowed a regional contractor to dominate local search results for every product category for over a decade.
- Keyword research, page development, site maintenance over 10+ years
White Label – Agency Support for Content Architecture and SEO/AEO Visibility
- Architecture: Restructured a fragmented Chicago-Regional legal website into a scalable Content HUB system, redesigning URL hierarchies and internal linking for 30+ practice areas to compete in a high-density urban market.
- Keyword: Led keyword research and keyword mapping
- Ai-workflows: Created templates and prompts to help the content writers develop uniform pages at scale
New Spoke and HUB website content for co-branded research cohort
- Interviewed Los Alamos National Laboratory nuclear scientists and Michigan staff to learn about a new educational cohort
- Architected content HUB and Spokes, including urls, page titles, metadata
- Worked with design lead to create Figma wireframes
- Wrote SEO and AEO optimized page content including landing pages, image alt text, and CTAs
Capability
Brand Positioning & Growth Strategy
- What I did: Align brand narratives with market data to turn organic content into a high-performing lead-generation engine.
- Problems Solved: Brand repositioning, audience development, MOFU/BOFU funnel architecture, and full-funnel growth.
Marketing Strategist: Texas Relais and Chateaux and 5 Star Restaurant
- Analyzed booking data to identify a critical misalignment—marketing was targeting international audiences while the highest-converting guests lived within 150 miles.
- Pivoted to data-informed local campaigns, resulting in a 90% increase in social engagement.
Brand Strategist: National Horticulture Brand
- Modernized a 30-year-old brand, creating a scalable logo and identity system applied across thousands of product packages for national retail distribution.
Capability
Digital Operations & Project Leadership
- What I did: Integrated fragmented tech stacks to eliminate operational friction and improve conversion ROI.
- Problems Solved: CRM/Tech stack integration, vendor management, stakeholder alignment, and workflow automation.
501c3 Nonprofit Digital Marketing Transformation
- Integrated a fragmented digital stack—unifying CRM, WordPress, and payment portals—to double both gala donations and volunteer participation in a single year.
- Build out a fully-integrated WordPress site to include SEO copy, lead-gen forms, and CRM backend integrations for volunteer recruitment and coordination, multiple fundraising events, press materials, testimonials, and training materials.
AAU Sports Program (“Set It and Forget It”)
- Built a fully automated “Set It and Forget It” registration funnel.
- The system integrated automated email triggers and payment processing, relieving administrators of manual registration tasks.
Software Acquisition Marketing and SEO Strategy and Implementation
- Supported the embedded CMO and marketing team to position an enterprise SaaS platform for acquisition by aligning content strategy and UX messaging with the specific “North Star” metrics of executive-level buyers.
SWOT Analysis and Systems Scope for Regional Horse Training Operation
- Conducted a SWOT analysis and scoped the systems requirements and budget breakout for building a new website and writing optimized content.
Capability
Business Launch I Executive Leadership
- What I did: Launched a successful print magazine and digital media company. Built and oversaw sales, editorial, marketing, and distribution teams. Led the company to top sales-through rates in every major book retailer. Acquired an acquisition opportunity at 7 years.
- Problems Solved: Developed a print and digital platform for rural-market clients to highlight their businesses to greater Houston and Austin markets. Drove tourist and commerce to smaller regions with historical and unique interest points. Onboarded and educated clients in first generation social media and blogging platforms.
Founder and Executive Publisher, Texas LIVE Magazine and Media Co.
- Founded and scaled a regional media brand to just under $1M in annual revenue.
- Formed core leadership team and oversaw Senior Editor, Sales Director, Marketing Director, Distribution Director, and Operations Director
- Led the transition from print-only to a digital-first model, pioneering early adoption of social media and WordPress managed services.
- Earned premium placement and top sales-through in every major retailer through Anderson News
Capability
Direct Sales & Sales Team Leadership
- What I did:
- Problems Solved:
Direct Insurance Sales Rep and Team Lead
Over the course of her career, Rachael has worked across multiple generations of marketing and communication technology—from direct sales and print media to websites, social platforms, CRM systems, content operations, and now, forefront AI-technologies.
Today, she focuses on enterprise content architecture, search visibility strategy, AI-ready content operations, and digital growth systems that help organizations transform technical complexity into scalable digital discoverability.
Capability
Website Systems & Search Infrastructure
- What I did: Built site architectures and content HUBs designed to scale rapidly without sacrificing search performance.
- Problems solved: Information architecture, local SEO dominance, Content HUB deployment, and regional expansion planning.