Technical Copywriting and SEO Services

Research and Technical Writing

Enterprise Website Re-Launch

Need to sunset an enterprise technical consulting website and relaunch in under 24 months? No problem. Well, maybe there were some challenges – but the contract team survived and now the in-house team is adding improvements with each iteration.

Rachael’s part? Rachael served on an integrated team of developers, content strategists, technical writers, and editors to build a custom Drupal CMS platform for a global engineering and scientific consulting firm.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

2022-2023

Global Scientific Consulting Firm

20+ Technical Disciplines

24 Month Project

100s+ Pages

Project Challenge

Retained as part of the content development team for a global enterprise website launch.
Served on a cross-functional team, providing strategic leadership and expertise as a Senior Content Writer and SEO/keyword research support.
The team flexed to project requirements to conduct market and competitive research and align content with core revenue streams and horizon opportunities.
Interviewed subject matter experts, wrote copy for a dynamic enterprise website, assisted with component requirements, and built pages using the Drupal CMS platform with integrated YEXT capabilities.

Deliverables

Competitive research
Brand development
SEO/keyword research and competitive research
Technical content
SME interviews
Collaborative writing and editing
UX wireframes
Set YEXT synonym requirements

Website Page Samples

Scientific Disciplines

The team worked under tight time constraints to fulfill complex requirements and adjusted to accommodate changing requests to meet executive approvals and compliance standards.

*Disclaimer: The following excerpts represent a collaborative effort between Rachael, co-writers, editors, and SMEs.

Batteries & Energy Storage

Excerpt: Our multidisciplinary energy storage and battery technology consulting experts help ensure performance, reliability, and safety across all battery and energy storage product lifecycle stages.
Biomechanics

Excerpt: Understanding human movement and loading requires skilled scientific analyses to provide clarity on a range of complex biomechanical implications. Our teams offer breakthrough insights by analyzing specific incidents or providing data to inform product or program development.
Biomedical Engineering & Sciences

Excerpt: When you seek rigorous biomedical science and engineering analyses for breakthrough insights, turn to Exponent. Our multidisciplinary teams offer full lifecycle support – from assessing the performance of new medical devices or combination products, evaluating intellectual property claims of biomedical applications, or addressing post-market issues, our teams deliver.
Buildings & Structures

Excerpt: When dealing with complex structural engineering challenges, our teams are equipped to identify construction defects, assess catastrophic storm damage, conduct building envelope studies, and monitor structural health. Our multidisciplinary approach leads to detailed inspections and analysis to support your team with next-step recommendations.
Chemical Regulation & Food Safety

Excerpt: Our multidisciplinary teams provide critical understanding and support for navigating global regulatory chemical and food safety challenges. Whether outlining a strategy to register a pesticide in the U.S., EU, U.K., Canada, or globally, assessing the quality and compliance of food and food ingredients, food products, cosmetics and personal care products, or household goods and cleaning products, we have the multidisciplinary expertise to support you throughout your entire process lifecycle.
Civil Engineering

Excerpt: From analyzing differing site condition claims of infrastructure projects to assessing dams and levees to evaluating post-wildfire debris flow hazards, our teams provide unparalleled civil engineering expertise and data-driven insights.
Construction Consulting

Excerpt: We combine construction, structural, civil, geotechnical, geological, and forensic engineering capabilities, to provide an integrated approach to construction management. From scheduling, cost analysis, and technical expertise, our teams help construction industry clients address their most complex challenges.
Data Sciences

Excerpt: Your data tells a story. Let us help construct yours. We help you acquire, clean, and crunch data, providing breakthrough insights for decisions regarding your most complex challenges.
Ecological & Biological Sciences

Excerpt: Finding a pragmatic path forward in large, complex environmental projects requires a strategic, multidisciplinary approach combined with detailed technical analysis. Our ecological and biological scientists work with our environmental, health, and engineering teams to help clients tackle multifaceted issues.

Electrical Engineering

Excerpt: From power generation to rechargeable batteries, automotive electronics to microelectronics, and software engineering to cybersecurity, we help you understand your most formidable performance, safety, security, and compliance challenges.
Environmental & Earth Sciences

Excerpt: Minimizing environmental risk is critical to sustainable business practices; we offer world-class expertise for more than 90 unique disciplines to help you understand how your business impacts the environment, how to mitigate risk, and how to make remediations.
Health Sciences

Excerpt: Our teams offer unique expertise for evaluating complex, novel, and global-scale healthcare, environmental, occupational, product, and public health challenges.
Human Factors

Excerpt: We help clients better understand how human decisions, actions, and behaviors affect outcomes when interacting with products, the environment, and workflow processes.
Materials & Corrosion Engineering

Excerpt: Materials science is critical to every industry, including utilities, oil and gas, consumer electronics, medical devices, automotive, and aviation. With over five decades of experience, we tailor an integrated approach to your industry’s bespoke challenges.
Mechanical Engineering

Excerpt: When facing challenges regarding mechanical engineering, clients turn to us for rigorous failure analysis, risk assessments, and auditing of mechanical systems in every industry.
Polymer Science & Materials Chemistry

Excerpt: We support clients with challenges regarding diverse materials, including polymers, plastics, batteries, emulsions, and dispersions.
Thermal Sciences

Excerpt: When fires, explosions, thermal, and flow-related accidents occur, timely response and expert analysis are critical. Our thermal sciences consultants investigate root causes of failures, fires, and explosions for all types of accidents within residential, commercial, transportation, and industrial settings.
Vehicle Engineering

Excerpt: We’re driving the future of vehicle engineering with rigorous research on the safety and performance of every type of transport. From internal combustion engines, lithium-ion batteries, and hydrogen to next-gen technologies – we help clients create safer, more efficient vehicles while complying with industry and regulatory standards.

Project Challenge

Teamwork

Collaborate with cross-functional teams of SMEs, C-Suites, third-party vendors and development firms, researchers, writers, designers, and editors.

Research

Research and interview SMEs representing twenty diverse disciplines.
Perform competitive research, keyword research, content gap analysis, keyword gap analysis, and evaluated competitor paid ad strategies.

Website Hierarchy, Nomenclature and Taxonomy

Collaborate to build website hierarchy, taxonomy, and nomenclature.
Help to develop Drupal component requirements.

Interviews and Edits

Conduct interviews with SMEs and department heads to determine site structure, nomenclature, and taxonomy.
Lead SMEs through strategic questions to determine a service’s unique value in the marketplace.

Project Management

Assist the project manager with stakeholder communication and ensure seamless communication between all phases of content development.

SEO Strategy & Tactics

Study business development initiatives and align SEO and content strategy with critical revenue drivers and emerging market trends.
Leverage SEMrush, the world-class SEO research and site monitoring standard, to evaluate website health and performance data and create roadmaps to remediate post-launch.
Analyze the organic SEO and paid ad strategies of competitors.
Conducted keyword and content gap analysis and created roadmaps for SEO optimization post-launch.
Identify opportunities to create unique, optimized landing pages to compete with competitors.

Content & Copy Edits

Write original content and collaboratively edit copy with the Senior Editor and SMEs to gain C-Suite approval.

Deliverables

Assist with brand development, including style and messaging guides.
Collaborate with writers and SMes to re-create site hierarchy, nomenclature, and taxonomy.
Develop wireframes to assist with creating requirements for new Drupal components.
Write SEO optimized metadata and image alt-text.
Interview subject matter experts and collaboratively write and edit content.
Conduct competitive research to determine SEO and SEM strategies.
Write synonym pairs for YEXT search integration.
Help data-scientist scope requirements and pull live feed using multiple data sources.
Conduct keyword research, competitive research, and content gap analysis.
Create a roadmap for a post-launch SEO optimization project.