Senior SEO Strategist and Website Content for Technical Industries
Engineering, AI, Energy, Applied Sciences
Strategy
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Rachael Hall is a seasoned SEO specialist and senior website content writer based near Austin, Texas. She works in agile development teams to create SEO/UX optimized content and conversion strategies to drive Rev-Ops and bring awareness to top-level initiatives.
Without a doubt, Rachael has been one of the most communicative, organized and driven people I’ve had the pleasure of working with. The consummate professional – and a truly wonderful and caring person. Her creativity and attention to detail would be a massive benefit to any team or project.
Rachael helped us define our brand’s unique place in the market. She used hyperlocal SEO strategies and keyword research to lead our brand to dominate Google SERP rankings for our most important business verticals. She captured our voice and tone, created content that resonated with our audience, and helped build our online clout.
I have known Rachael for over 18 years. She is a highly accomplished marketer, and it’s always a pleasure working with her. She has exceptional talent and a sharp marketing and branding eye!
Rachael Hall is a talented and creative individual. I watched her build Texas LIVE Magazine and Media Co. and was inspired by the beauty of the publication and her ability to direct sales and development teams. She quickly identifies and writes in the voice of our brand and leads her professional and personal life with a high level of ethics and integrity.
Drive awareness and conversion with user experiences designed to attract, engage, nurture, and convert.
Competitive Research
Outrank the competition with content strategies and copy designed to optimize your product or service for organic search.
Brand Development
Define your vision, mission, and values. Find your tone of voice and express your point of view. Capitalize on what makes you unique in the marketplace.
SEO
Increase inbound leads and engagement using best practices for on-page, off-page, and technical SEO.
SEO/UX Optimized Websites
Attract, nurture, and retain key alignments with immersive content, narrative copy, and full-funnel strategies.
Email Marketing
Whether sending cold emails or chatting with your regular followers, Rachael can help your team create engaging emails to inform and connect with your target audience.
Social Media Marketing
Need help finding your voice and tone? Wondering if organic or paid social is best? Rachael helps your team craft organic and paid social media to attract and engage your target audience.
Paid Advertising
Ready to launch paid ads? Rachael can help guide your team on the best paid ad strategies and write copy to compel and convert key prospects.
Solutions
Brand awareness is the foundation of all your marketing efforts and the first step in the marketing funnel. Rachael helps your team uncover your brand’s unique value in the marketplace, identify key competitors, map your audience’s journey, determine end-user needs, and develop branded language to clarify your values, mission, and corporate vision.
Innovative organizations rely on online websites and platforms to attract inbound leads and support sales activities. Rachael helps teams develop a content strategy and high-quality copy based on relevant data and industry best practices to help inform buying decisions and help prospects make next-step decisions.
Position yourself as an expert in your field, share your story on social platforms, and attract critical alignments. Not sure where to begin?
Rachael helps highlight your team’s expertise, expand your network, and articulate your point of view. As a result, you gain brand awareness and authority and attract key alignments.
Today’s cutting-edge tools and industry best practices are designed to capture acquisition data, track time on page, segment audiences, and help inform communication strategies based on end-user needs. Rachael helps your team reduce wasteful steps throughout the content development lifecycle and increase conversion and retention by focusing on content initiatives designed for optimal attraction, retention, and conversion.
About
Rachael Hall
Executive Communications Strategist, SEO Specialist, Senior Copywriter, SAFe 6 Agilist
Rachael Hall Creative I SEO Strategy and Technical Copywriting Services Content Strategist and Senior SEO/UX Content Writer
Rachael Hall is a Senior Copywriter and content strategist skilled in SEO and full-funnel marketing. She is often retained to help teams create data-informed strategies and high-quality copy designed for omnichannel distribution.
Rachael served 7 years as an Executive Publisher of a Texas magazine and media company before transitioning to independent marketing, website development, and SEO copywriting services. Today, she works in globally distributed agile development teams to develop copy for Medtech, Biotech, Pharmtech, Fintech, Martech, insurance and banking, medical device manufacturing, biomechanical sciences, engineering sciences, data sciences, SaaS, application security, construction sciences, service industries, and other technical and emerging industries.