Content Marketing Expertise
For Technical Industries & Applications
Data analysis to support informed decisions.
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Whether you’re an agency, an SME, or an in-house marketing specialist – your team is retained to think, create, express critical points of view, and solve complex challenges.
Don’t let your most valuable assets – originality, creativity, problem-solving, and invention – get lost in translation.
- Content strategy aligned with core business initiatives.
- SEO, competitive research, keyword gap analysis, content gap analysis, and competitor ad strategy analysis.
- Content strategy for website development, content marketing, social media scripts, video, and long-form articles.
- Content to support the entire business lifecycle.
- Professional interviews with C-Suites, SMEs, and product owners to discover unique value propositions and create marketable language for complex subject matter.
- Technical expertise and experience to lead teams to fulfill projects on time and within budget.
Sales & Marketing Alignment
Executive Communication Strategist
Rachael Hall 
Sales, Marketing, SEO/UX Expertise
B.A. Corporate Communications, Trained in Lean, Agile Project Management, Skilled in SEO, SEMrush Expertise
Rachael is an executive communication strategist with two decades of experience leading teams to penetrate new markets, create content strategy, leverage data to earn new business, conduct SEO and competitive research, and develop high-quality sales, marketing, and advertising initiatives to drive revenue for core business initiatives.
A lifetime entrepreneur and proven rainmaker, Rachael served as CEO/Editor-in-Chief of a Texas lifestyle magazine and media company before transitioning into independent consulting and website project management. She has earned SEO badges from SEMrush, written SEO-optimized copy, and performed SEO strategy at an enterprise scale.
Today, Rachael implements into existing teams to provide SEO expertise and strategic support for content development within agency and enterprise settings (2021 – present).
Project Management and Fulfillment Services
Analysis of websites
and marketing materials.
Support for defining brand position
and exploring emerging trends.
Detailed analysis, recommendations, and ongoing SEO monitoring.
High-quality copy designed to convert.
Full-lifecycle support for website development.
Establish metrics and criteria to track growth.
Identify waste, improve processes, add value at each stage of development.