Home - Rachael Hall Creative I SEO-GEO-Strategist & Copywriter

Content Development for Technical Industries

SEO I GEO I UX I Lean SS Greenbelt I SAFe6 Agilist

Rachael works with mid-to enterprise organizations to automate research and content development projects. By streamlining the marketing workflow, writers can focus on getting the best information from subject matter experts and deploying information to the most relevant platforms. Rachael helps brands build brand authority and enhance AI signals to increase visibility and conversion. Rachael is a certified Lean Six Sigma Greenbelt and Safe-6 Agilist skilled at identifying and optimizing processes throughout the marketing, sales, and development lifecycle.

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Is your brand ready for AI generated search?

AI is reshaping how people find answers. Tools like ChatGPT and Gemini are changing the rules of search, making it harder to measure clicks, conversions, and ROI through traditional SEO and paid ads. Instead of listing links, AI delivers complete answers—pulling from product pages, reviews, forums, and any content it trusts.

According to recent articles, Chat GPT now boasts around 800 million weekly active users as of mid-2025, a 2× increase in just a few months – and it’s on target to reach 1 billion users by the end of this year. [1] Digital Transformation World [2] All About AI.

That means your content strategy is no longer optional—it’s critical. To win visibility in this new landscape, organizations must align content, structured data, and deployment strategies around top products and priorities. To improve your odds of earning AI citations (being recommended to prospective customers) these things must be done right.

Content or Context?

The answer is both

They say words are cheap. BUT, the right words—structured, marked up, and deployed across the right channels is exactly what AI-driven search engines need to surface your brand in ChatGPT (Open AI), Claud (Anthropic), Grok (xAI), Gemini (Google Deepmind), and other AI assisted search platforms.

Don’t let competitors outrank you. Strengthen your message, structure your data, optimize your assets, and get your content into the right channels—starting now.

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Rachael helps teams produce content designed for AI search

Rachael Hall is a Senior Technical Writer and Content Strategist with 20+ years of experience helping organizations turn complex ideas into clear, high-impact content. Based in the Texas Hill Country, she partners with globally distributed teams to deliver competitive research, SEO strategy, and conversion-focused copy.

She specializes in bridging technical expertise with audience needs—whether developing omnichannel content strategies, improving workflows, or boosting visibility in the new era of AI search. Most recently, she helped a national scientific research laboratory increase visibility and secure AI citations for frontier ML/AI research.

Learn more about Rachael

Your team does smart stuff

Rachael helps explain it

Subject matter experts know their products inside and out—but they aren’t marketers. Rachael bridges the gap between deep product knowledge and user search behavior, uncovering unique selling points and aligning them with best practices in SEO and generative AI assisted search.

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25 years of shaping brands, scaling growth, and optimizing digital

Rachael brings 25 years of digital media and communications expertise, providing hands-on support in website development, SEO, paid media, and full-funnel marketing—seamlessly integrating into enterprise teams to deliver impact.

10 Years

Executive Publishing and Digital Media Sales

10 Years

Website Development & SEO Expertise

5 Years

Enterprise Contracting

Data-Driven Content

From nuclear energy, to SaaS, to diverse engineering applications, Rachael flexes to the industry and project requirements.

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The game is evolving . . .

but the basics still remain

Rachael helps stakeholders and content teams uncover competitive insights, develop branded content and search strategies, and craft high-quality copy that builds awareness and answers the questions your audience is asking.

Content Development
SEO & Generative AI Strategy

Optimized Workflow
Consultative Strategist

Brand Strategy
Data Analysis

Lead the Narrative

With AI-assisted search, prospects no longer follow the funnel you design. Instead, AI delivers direct answers, product details, images, and even insights from forums and reviews—shaping perceptions before they reach your site. To stay competitive, brands must supply LLMs with the right content, in the right format, across the right channels. Rachael helps content teams optimize strategy and wordsmith copy for the AI era.

What clients say . . .

Without a doubt, Rachael has been one of the most communicative, organized and driven people I’ve had the pleasure of working with. The consummate professional – and a truly wonderful and caring person. Her creativity and attention to detail would be a massive benefit to any team or project.

James G. Chief Creative Strategist, Blue Dozen Design

Rachael helped us define our brand’s unique place in the market. She used hyperlocal SEO strategies and keyword research to lead our brand to dominate Google SERP rankings for our most important business verticals. She captured our voice and tone, created content that resonated with our audience, and helped build our online clout.

KristiCOO, HVAC

I have known Rachael for over 18 years. She is a highly accomplished marketer, and it’s always a pleasure working with her. She has exceptional talent and a sharp marketing and branding eye!

Johanna F.Broker/Realtor & Tom Ferry Business Coach

Rachael Hall is a talented and creative individual. I watched her build Texas LIVE Magazine and Media Co. and was inspired by the beauty of the publication and her ability to direct sales and development teams. She quickly identifies and writes in the voice of our brand and leads her professional and personal life with a high level of ethics and integrity.

Lindi B.Broker-Owner Coldwell Banker Team