Multidisciplinary Expertise

Content Development Services

Rachael Hall

Rachael Hall

Senior Content Writer I SEO Specialist I SAFE 6 Scaled Agilist

About Rachael

Rachael Hall holds a degree in Corporate Communication from the University of Houston, is certified in SEO, and is a SAFe 6 Scaled Agilist. She is often retained as a Senior Copywriter and SEO specialist for website development and full-funnel marketing projects. 

Executive Sales Team and Product Development Experience

Rachael began her career in direct insurance sales and sales team management before launching a successful Texas magazine and media company at the age of twenty-five. She was Director of Development and Executive Publisher, leading teams to sell advertising and develop multiple paid subscription magazines and niche titles. She led digital strategy, building first-generation WordPress websites, and managed social media and content for mid-enterprise, regional businesses. Under her direction, teams produced and distributed multiple niche print and digital publications under tight deadlines.

After ten years in the trenches, Rachael gave up the hectic lifestyle of Executive Publisher. She transitioned to working as a solopreneur while raising a young family and supporting her husband in the demanding field of computer science education.

Solopreneuer and Consulting

As an independent marketing and website development expert, Rachael leveraged her corporate background to help her clients create GTM strategies and drive revenue to critical verticals. She worked with senior leadership and development teams to create bespoke marketing and development solutions, leveraging expertise in media, marketing, website development, publishing, content development, public relations, product development, email marketing, social media marketing, and paid advertising.

Her expertise in sales and marketing combined with her technical capabilities help her translate technical language and concepts, bridging the gap between product development, subject matter experts, and product owner requests. 

Broad Industry Experience

Rachael’s project work spans local service providers, retail, restaurants, hotels, resorts,  and nonprofits to enterprise engineering, real estate, consulting, Medtech, Fintech, agri-science, computer science, Biotech, industrial manufacturing, oil and gas, alternative energy, EV technologies, pharmaceuticals, and medical device manufacturing.

Rachael is a welcomed addition to content development, marketing, and website development teams. She serves as a talented copywriter skilled in SEO with account and project management support. She uses lean and agile frameworks and methods to ensure projects are delivered on time and within scope and budget. Rachael’s technical knowledge and background help teams scope projects, manage clients, build agile plans, and orchestrate the moving pieces required to optimize inbound leads, engagement, conversion, and retention.

Drives Impact

Over the past ten years, Rachael has been a Senior Account Manager and Digital Strategist on a fractional CMO team and led brand strategy for multiple independent business launches. She has led digital transformation for various nonprofits, helping them double and triple earnings from online and in-person galas and events. She has built dozens of optimized WordPress sites, integrated CRMs, scoped requirements, and helped build dynamic web systems and omnichannel marketing campaigns to help businesses increase efficiency while attracting inbound leads and retaining key customers.

SEO  & UX

Rachael has deep expertise in writing UX/SEO-optimized copy for website projects. She incorporates her favorite frameworks to create compelling copy designed for optimal conversion. She is skilled at creating “sticky” copy designed to encourage prospects to linger and drive them deeper into the sales funnel using relevant internal links. She helps clients build site authority with inbound, third-party linking strategies and off-page SEO.

She is accustomed to analyzing website traffic data, Google Analytics, and other tools to track time on pages and create strategies to optimize conversions and engagements.

Wife, Mother, Speaker, Entrepreneur

Rachael lives in the Texas Hill Country near San Antonio, New Braunfels, and Austin with her husband of 20+ years, four tweens/teens, and a spoiled Great Dane. She is an engaged mom, passionate about exploring technology and career pathways. She writes, speaks, and shares her insights to spark alignments, encourage others, and inspire the next generation of innovators.