Content Development Services

About Rachael

• Strategic Visionary, Storyteller, Analytical Problem Solver, Driver, Content Strategist
• In-demand senior copywriter and SEO specialist
• Skilled in website development
• Expert in business development and fundraising
• Experienced leading and supporting full-funnel marketing projects

Education & Skills Training

• B.A. Corporate Communications, University of Houston
• SAFe 6 Scaled Agilist
• Seasoned Search Engine Optimization (SEO) Specialist
• *Expert in SEMrush SEO platform

Business Development 

• Direct insurance sales and sales team management, Family Heritage Life 
• Director of Development, Texas LIVE Magazine & Media Co.
• Executive Publisher, Texas LIVE Magazine & Media Co.

Marketing, Fundraising, Website Development 

• Director of Marketing, nonprofit 501c3 Anti-Human Sex Traffiking Org.
• Director of Digital Marketing, Coldwell Banker Properties Unlimited

Account Management

• Senior Account Manager, Fractional CMO Agency

Product Development, Content Development, Search Engine Optimization

• Senior Technical Writer, Exponent
• Senior SEO/UX Technical Writer, U.S. Department of Energy

Solopreneuer and Consulting

• WordPress website development
• Content development
• SEO optimization
• Video editing
• Photography
• Media Relations
• Full-funnel marketing strategist
• Email marketing
• Campaign development
• Analytics tracking and conversion
• Print, television, radio, and web
• Contract negotiations
• Talent acquisition and management

Broad Industry Experience

• Project work spans local service providers, retail, restaurants, hotels, resorts,  and nonprofits to enterprise engineering, real estate, consulting, Medtech, Fintech, agri-science, computer science, Biotech, industrial manufacturing, oil and gas, alternative energy, EV technologies, pharmaceuticals, nuclear power, EV technology, renewable energy, environmental sustainability, and medical device manufacturing.

Rachael is a welcomed addition to content development, marketing, and website development teams. She serves as a talented copywriter skilled in SEO with account and project management support. She uses lean and agile frameworks and methods to ensure projects are delivered on time and within scope and budget. Rachael’s technical knowledge and background help teams scope projects, manage clients, build agile plans, and orchestrate the moving pieces required to optimize inbound leads, engagement, conversion, and retention.

Drives Impact

Over the past ten years, Rachael has been a Senior Account Manager and Digital Strategist on a fractional CMO team and led brand strategy for multiple independent business launches. She has led digital transformation for various nonprofits, helping them double and triple earnings from online and in-person galas and events. She has built dozens of optimized WordPress sites, integrated CRMs, scoped requirements, and helped build dynamic web systems and omnichannel marketing campaigns to help businesses increase efficiency while attracting inbound leads and retaining key customers.

SEO  & UX

Rachael has deep expertise in writing UX/SEO-optimized copy for website projects. She incorporates her favorite frameworks to create compelling copy designed for optimal conversion. She is skilled at creating “sticky” copy designed to encourage prospects to linger and drive them deeper into the sales funnel using relevant internal links. She helps clients build site authority with inbound, third-party linking strategies and off-page SEO.

She is accustomed to analyzing website traffic data, Google Analytics, and other tools to track time on pages and create strategies to optimize conversions and engagements.

Wife, Mother, Speaker, Entrepreneur

Rachael lives in the Texas Hill Country near San Antonio, New Braunfels, and Austin with her husband of 20+ years, four tweens/teens, and a spoiled Great Dane. She is an engaged mom, passionate about exploring technology and career pathways. She writes, speaks, and shares her insights to spark alignments, encourage others, and inspire the next generation of innovators.