2006 – 2013
From 2006 to 2013, I served as Founder and Publisher of a Texas-based regional media company, where I developed the concept from ideation to execution and led it through seven years of high-growth operations. I built the business from scratch—creating the brand identity, designing operational systems, and scaling.
As President and Publisher, I oversaw all areas of the company, including sales, editorial, design, development, and distribution. I recruited and trained a high-performing team using duplicable sales scripts and systems I created. Under my leadership, we published a 100+ page flagship title and multiple niche publications on a consistent 60-day cycle—earning premium distribution in Barnes & Noble, Books-A-Million, Borders, Walmart, HEB, and major airport newsstands across the region.
In parallel with our print success, I launched and sold first-generation digital services—onboarding clients to early WordPress websites, blogging services, content marketing and managed social media services – long before these became industry norms.
I taught my sales team to package and sell digital marketing as an extension of our media footprint, creating new value streams and future-proofing our client offerings.
I also designed and managed the company’s HR, bookkeeping, CRM, project management systems, and advertising operations, ensuring seamless cross-functional performance. As the face of the brand, I actively networked across 10 counties through chambers of commerce, local events, and business expos—building deep, long-standing relationships in the Texas business community.
When blessed with children, I transitioned to private consulting to focus on raising my young family. I launched Rachael Hall Creative, and continued to serve businesses through content marketing, strategic planning, and digital transformation.
Operations Management: Directed day-to-day publishing operations, vendor relations, and internal workflows to ensure consistent production quality and timely issue releases.
New Business Development: Built partnerships with local and regional advertisers, sponsors, and community organizations to secure revenue streams and expand market presence.
Budgeting & Forecasting: Created and managed annual budgets, monitored cash flow, and implemented forecasting models to sustain growth and profitability.
Editorial Management: Oversaw editorial strategy, managed a team of writers and contributors, and aligned content with the brand’s voice and audience expectations.
Distribution Management: Coordinated regional print distribution channels, including retail outlets, events, and direct circulation, to maximize readership reach.
Website Development: Launched and managed the magazine’s first online presence, integrating web publishing with print editorial content to extend audience engagement.
Digital Marketing & Advertising: Pioneered first-generation social media campaigns, developed digital content strategies, and introduced early paid ad services for advertisers, positioning the magazine at the forefront of digital publishing trends.
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