As an independent marketing professional (RHC), I was brought in to lead the brand relaunch of a well-established community bank during a pivotal leadership transition. With a longtime bank president retiring, the board sought to preserve the integrity and familiarity of the brand while introducing a more modern, mobile-first approach to banking. I worked closely with the new leadership team to develop a full suite of branded assets—including logos, taglines, messaging, and marketing campaigns—that balanced tradition with innovation. I provided project planning, brand strategy, and content development across various channels, including website copy, radio, video, and social media. The refreshed brand was warmly received by the local community, driving an increase in digital engagement and radio response, and successfully positioning the bank for expansion into new markets.