Website Development & Tech Stack Solutions - Rachael Hall Creative I SEO Strategy and Technical Copywriting Services

Branding I Website Development I CRM Funnel I Integrated Payments

Nonprofit Website and CRM Sales Funnel

Rachael provides deep knowledge and hands-on expertise, and agile project management support to deliver fully integrated websites with fully optimized copy and rich media assets. From hosting and data storage to tech stack integrations, to on-page and off page SEO, to sales funnel strategies – Rachael helps create bespoke solutions and optimize systems performance.

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Capabilities & Expertise

Development Requirements

Scope Tech Stack

Site Structure & Wireframes

SEO Strategy & Optimized Copy

Integrations

Support for Agile Project Management
Client Account Management
Hosting & Data Storage
Support for Database Development Requirements
Site Structure, Nomenclature, Taxonomy, Tagging
Research Tech Stack Requirements & Solutions
On-page SEO & UX Best Practices
High-Quality, Optimized Content
Support for Funnel Strategy & Integrations
CRM and Payment Integrations

Turn-Key Website with Hyper-Local Optimized Content for HVAC Company

Rachael worked with this client to create a site map and wireframes highlighting essential product specs and installation details. The client wanted to feature their staff members and express their commitment to high-quality, dependable, and honest service.

Turn-Key Website with Hyper-Local Optimized Content for Natural Landscape Products

Rachael served as project manager and content development specialist, overseeing several site iterations as technology and trends changed over ten years. When the client wanted to invest in SEO and product optimization, Rachael conducted extensive brand audits and competitive research, collaborated with the client to develop a site map to highlight the product categories, and used the WordPress/YOAST plugin combination to enable easy page and product optimization. While Rachael managed this site, the business outranked the local competition in organic search for every product category.

Senior Copywriter for a Global Consulting Firm with Multidisciplinary Expertise

Rachael served as a member of a six-person writing team for fifteen months, where she created SEO-optimized content for a large enterprise website launch of over 2,500 pages. This took place in Menlo Park, CA. In addition to conducting SEO research, Rachael crafted an optimization roadmap aligned with horizon initiatives and emerging trends. She also conducted ongoing optimization after the launch. Rachael interviewed SMEs and collaborated with multidisciplinary experts from 20 different disciplines. Throughout the process, she worked closely with the Senior Editor to ensure the final pages were crafted to meet C-Suite approval. Populated components and pages in Drupal.

Turnkey Website for AAU Sports Program

Rachael developed a fully automated registration website for a nonprofit sports club. Used WordPress and integrated a CRM and landing pages with payment integrations. Created landing pages for each event registration and email/landing page. Developed landing pages and funnels at the beginning of each season, notifying parents of upcoming races and offering easy registration and payment options. This relieved coaching staff and administrators from manually registering youth for races during the season.

Interested in working together? Learn more here.

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