Branding I Website Development I CRM Funnel I Integrated Payments

Nonprofit Website and CRM Sales Funnel

Rachael provides deep knowledge and hands-on expertise, and agile project management support to deliver fully integrated websites with fully optimized copy and rich media assets. From hosting and data storage to tech stack integrations, to on-page and off page SEO, to sales funnel strategies – Rachael helps create bespoke solutions and optimize systems performance.

Capabilities & Expertise

Development Requirements
Scope Tech Stack
Site Structure & Wireframes
SEO Strategy & Optimized Copy
  • Support for Agile Project Management

  • Client Account Management

  • Hosting & Data Storage

  • Support for Database Development Requirements

  • Site Structure, Nomenclature, Taxonomy, Tagging

  • Research Tech Stack Requirements & Solutions

  • On-page SEO & UX Best Practices

  • High-Quality, Optimized Content

  • Support for Funnel Strategy & Integrations

  • CRM and Payment Integrations

Turn-Key Website with Hyper-Local Optimized Content for HVAC Company

Rachael worked with this client to create a site map and wireframes highlighting essential product specs and installation details. The client wanted to feature their staff members and express their commitment to high-quality, dependable, and honest service.

Turn-Key Website with Hyper-Local Optimized Content for Natural Landscape Products

 Rachael served as project manager and content development specialist, overseeing several site iterations as technology and trends changed over ten years. When the client wanted to invest in SEO and product optimization, Rachael conducted extensive brand audits and competitive research, collaborated with the client to develop a site map to highlight the product categories, and used the WordPress/YOAST plugin combination to enable easy page and product optimization. While Rachael managed this site, the business outranked the local competition in organic search for every product category.