Brand Refresh for National Ag Product

2018

Nationally Distributed Fertilizer Company

Brand Refresh & Logo Re-Design

What the Client Needed

Retained by the executive leadership team to serve as project manager and creative director for a brand refresh for a nationally distributed fertilizer company.

Solutions Delivered

Collaborated with key stakeholders to create language and branded imagery.
Helped to position NPF as the leading manufacturer of premium-crafted fertilizer products.
Delivered an updated logo, new taglines, slogans, and branded language. (did not write the current website copy)
Received a quick response for stakeholder approval.

The Brand Challenge

The Solution

About Nelson’s Plant Food

Nelson Plant Food is a leading national commercial and residential fertilizing product manufacturer. For over thirty years, residential gardeners and professional landscape companies have relied on Nelson’s exceptionally blended formulas to provide time-released nutrients to promote exceptional health and color to landscape projects.

Project Planning
Created strategic plans for developing and incorporating a new logo on thousands of packaging products.
Branding & Design
Led teams of stakeholders and designers to create a fresh and meaningful logo.
Branded Language
- The founder is passionate about his company’s attention to detail and quality, emphasizing how the team of scientists and agronomists “handcraft” each batch of built-for-purpose fertilizer.
- Rachael helped the team craft branded language focusing on the value proposition of “premium crafted quality.”