Entries by Rachael Hall


Michelle Peterson, CMO at Kendra Scott Jewelry Discusses Retail Growth

Michelle Peterson, CMO of Kendra Scott Jewelry explains that relationship building is key to organic retail growth. In this podcast, “Prioritizing people with your performance,”  Will Whitham, founder and host of CMO Convo, interviews Michelle Peterson, the Chief Marketing Officer of Kendra Scott Jewelry. Michelle explains how she leverages retail brand strategy, story brand marketing, […]


How to optimize your agency partnership, with Joe Zappa.

If you’ve developed content at scale, you will appreciate this podcast, Making Your Marketing Agency Partnership Worth It, presented by the CMO Alliance. In this interview, Will Whitham, CMO Convo Podcast Host, and Zoe Zappa, CEO of Sharp Pen Media, discuss the pitfalls that can occur when senior content strategists and writing teams are excluded from top-level […]