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Entries by Rachael Hall
What Is TOFU Marketing? Understanding the Top of the Sales Funnel
Welcome back to our series on sales funnels! In the first post, we looked at the big picture: how people move from discovering your business to becoming loyal customers. Now let’s zoom in on the first stage: TOFU — Top of Funnel. As I’ve started teaching my teenagers about business, sales, and marketing, I’ve realized […]
Protected: Remember When Content Felt More Human?
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Helping teens choose AI – STEM career paths
Helping Our Kids Prepare for Careers That Don’t Exist Yet Lately, our dinner-table conversations sound a lot different than they did a decade ago. We have teenagers who are researching colleges, touring campuses, and asking big questions about their future. We’re talking with professors, admissions counselors, and industry experts. And like many parents, we’re trying […]
Turning Trust into Action: The Bottom of the Funnel (BOFU)
The Setup This is the final article in a three-part series focused on the sales-marketing funnel. In the first article, we focused on buiding awareness with your stories and social posts (Top of the Funnel). Next, we honed in on how to nurture trust with consistent, community-driven content (Middle of the Funnel). Now comes the […]
How to Attract More Customers: TOFU (Top of Funnel) Explained
Welcome back to our series on sales funnels! In the first post, we looked at the big picture: how people move from discovering your business to becoming loyal customers. Now let’s zoom in on the first stage: TOFU — Top of Funnel. What TOFU Really Means TOFU is short for Top of Funnel. This is […]