Over the last year, I’ve found myself explaining the same thing to both business owners and my teenagers learning entrepreneurship: You cannot automate chaos. Everyone wants AI workflows, smart dashboards, automated marketing, and AI agents that magically “run the business.” But before any of that works well, organizations need something much less glamorous: organized information […]
Welcome back to our series on sales funnels! In the first post, we looked at the big picture: how people move from discovering your business to becoming loyal customers. Now let’s zoom in on the first stage: TOFU — Top of Funnel. As I’ve started teaching my teenagers about business, sales, and marketing, I’ve realized […]
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Helping Our Kids Prepare for Careers That Don’t Exist Yet Lately, our dinner-table conversations sound a lot different than they did a decade ago. We have teenagers who are researching colleges, touring campuses, and asking big questions about their future. We’re talking with professors, admissions counselors, and industry experts. And like many parents, we’re trying […]
The Setup This is the final article in a three-part series focused on the sales-marketing funnel. In the first article, we focused on buiding awareness with your stories and social posts (Top of the Funnel). Next, we honed in on how to nurture trust with consistent, community-driven content (Middle of the Funnel). Now comes the […]
Welcome back to our series on sales funnels! In the first post, we looked at the big picture: how people move from discovering your business to becoming loyal customers. Now let’s zoom in on the first stage: TOFU — Top of Funnel. What TOFU Really Means TOFU is short for Top of Funnel. This is […]
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