If you’ve ever wondered why some businesses seem to effortlessly attract new customers while others struggle to get attention, the answer usually comes down to one thing: their sales funnel. Don’t let the marketing jargon scare you. A sales funnel is simply the path people take from first hearing about your business to becoming loyal […]
The History of Automation and How It Applies to You I work with a lot of engineers, and they never give simple answers. If you asked them how something works, they will start at the beginning—sometimes way back at the beginning. Many engineers believe that if you don’t understand the roots, you will never really […]
This training presentations covers Digital Visibility and Business Growth Strategy, outlining key components necessary for businesses to succeed online. Key takeaways Your website serves as the central digital headquarters, where trust is established and decisions are made, so website health and maintenance are critical for avoiding lost opportunities and poor credibility. Content must be strategically structured […]
Article Overview: A strong digital presence is a crucial, often overlooked, asset significantly impacting a business’s valuation in today’s economy. Beyond traditional metrics like revenue and physical assets, search engine optimization (SEO) and a comprehensive online footprint act as a modern asset that attracts buyers and investors by signaling credibility and market leadership. This article illustrates how a robust […]
While traditional SEO (Search Engine Optimization) remains important, local businesses must now also focus on “AI signals” to ensure visibility. With the rise of AI tools like ChatGPT, customers are increasingly seeking recommendations directly from AI, which scrapes data from various online sources beyond just a business’s website. To be recommended by AI, businesses need to strengthen these signals through consistent […]
Audio Deep Dive and Article Overview Listen to this 11 minute overview discussing AI adoption and career resiliency Everyone is talking about AI Recent conversations within my inner circle keep circling back to the same question: what will our jobs look like in the decades ahead? From boardrooms to breakrooms to dinner tables, the horizon […]
Michelle Peterson, CMO of Kendra Scott Jewelry explains that relationship building is key to organic retail growth. In this podcast, “Prioritizing people with your performance,” Will Whitham, founder and host of CMO Convo, interviews Michelle Peterson, the Chief Marketing Officer of Kendra Scott Jewelry. Michelle explains how she leverages retail brand strategy, story brand marketing, […]
If you’ve developed content at scale, you will appreciate this podcast, Making Your Marketing Agency Partnership Worth It, presented by the CMO Alliance. In this interview, Will Whitham, CMO Convo Podcast Host, and Zoe Zappa, CEO of Sharp Pen Media, discuss the pitfalls that can occur when senior content strategists and writing teams are excluded from top-level […]
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