SEO-GEO Optimized WordPress Sites - Rachael Hall Creative I Content Strategist I Copywriter

Optimized Websites and Full Funnel Strategy

Rachael provides deep knowledge and hands-on expertise to deliver turn-key websites with fully optimized copy and rich media assets.

Rachael Hall develops turn key SEO and GEO websites with optimized UX

Project Samples

Hyper-Local Optimized Content

HVAC Company

Conducted a SWOT analysis to define the brand’s position and unique value proposition
Performed keyword and competitive research to guide strategy
Developed the website sitemap and wrote SEO-optimized copy
Delivered a fully responsive website (with optimization ongoing)

Hyper-Local Optimized Content

Natural Landscape Products

Conducted a SWOT analysis to define the client’s unique value position in the regional marketplace
Led exercises to identify key revenue drivers and horizon opportunities
Collaborated with the client to build a strategic plan centered on a high-performing, keyword-optimized website
Layered in a social and ad strategy to amplify visibility
Achieved #1 rankings in every product category in the local SERP while managing the account

Optimized Content

Global Consulting Firm/Multidisciplinary Experts

Retained by a third-party staffing firm as lead researcher, copywriter, and SEO specialist for a global scientific engineering company
Supported an enterprise website spanning 20 disciplines and thousands of capabilities
Delivered SEO and competitive research, content and keyword gap analysis, and strategic recommendations
Created wireframes, SME interview outlines, SOPs, and training materials to streamline QA and scale team efficiency
Produced hundreds of pages of original copy, loaded content, and contributed to Drupal CMS component requirements

Integrated Website with Funnels

AAU Club Track

Built a localized website for a track & field running club with integrated registration, payment, and communication tools
Developed a sales and marketing funnel with landing pages, a welcome video, and a drip email campaign for new registrants
Created a unique registration landing page with payment integration and automated race-day instruction emails
Delivered a parent-friendly experience, praised for ease of use, clear training expectations, and up-to-date schedules
Note: The club was no longer active as of 2022

Capabilities & Expertise

Development Requirements

Tech Stack Solutions

Site Structure & Wireframes

SEO Strategy & Optimized Copy

Agency experience in client website account management
Agency experience in website project management
Experience installing social media and Google API integrations
High-quality, optimized content development
Knowledge of hosting & data storage solutions
On-page SEO & UX best practices
Research tech stack requirements & solutions
Site structure
Support for agile project management
Support for scoping database development requirements
Support for funnel strategies
Support for Database Development Requirements

Tools, Integrations & Optimization

Experienced with multiple CMS platforms
- Drupal
- Squarespace
- WIX
- WordPress/YOAST SEO
- Figma Builder
Integrations
- Multiple Content Management Systems (CMS), i.e. Sales Force, Hootsuite, Hubspot, Blackbaud, Donorview, etc.
- Multiple Client Retention Management Systems (CRMs).
- Dynamic databases.
- Facebook Pixels with API integration.
- Google Analytics and Google Ads with API integration
- Expert, WordPress YOAST SEO plugin platform.
- Expert, Drupal
- YEXT AI search platform.
- Expert in creating funnels using a CRM or independent platform such as Fluent Forms.
Site Structure & SEO Optimized Content
- Quality URL and page names
- Site Maps
- Proper H1 titles and H2 subtitles
- Wireframes
- Alt-text and metadata
- SEO keyword research and best practices
- High quality copy, images, and rich text media

Featured Work