For Agencies

White Label Strategy and Client Management

Rachael works with respected agencies to help lead digital strategy and SEO-GEO strategy. She provides hands-on support for managing website development projects and is especially useful in content development and editing projects.

Agency Support & Strategic Consulting

Rachael can provide senior-level support to agencies as an account manager, SEO strategist, and UX-focused copywriter. She works with clients across SaaS, software, IT, industrial products, local service industries, and enterprise energy markets, helping agencies deliver measurable results and optimized content strategies.

Platforms & Tools: WordStream, Screaming Frog, SEMrush, Google Analytics, Google Looker Studio, WordPress, WIX, Squarespace, Hootsuite, Sprout Social, Google Teams, Microsoft Teams, Asana, Pro-Workflow, and more.

Deliverables

  • Provide guidance and hands on support for creating data-informed brand strategy, website strategy, content marketing, and SEO strategies.
  • Assist with brand development and competitive research.
  • Submit project breakouts for content development, SEO research, and design time.
  • Perform competitive research and keyword gap research.
  • Write SEO-optimized technical copy.
  • Develop UX-optimized wireframes.
  • Assist with website analytics reporting.
  • Provide white-glove, client account management services for industrial and enterprise accounts.
  • Support team in creating paid ad strategy and recommendations.

Capabilities Overview

Marketing Strategy
Content Marketing

Thought Leadership
Case Studies
Optimized Landing Pages
Social Scripting & Editing

Website Wireframes
SEO Strategy & Optimized Copy

  • Senior Account Management

  • Digital Marketing Strategy

  • SEO Strategy & UX Copy for Technical Industries

  • Project Management, Budget & Project Breakouts

Technical Capabilities

  • Senior Account Management

    • Manage key accounts.
    • Develop client rapport.
    • Establish agency credibility.
    • Serve as the point person for all client communication.
    • Prepare agendas for each client meeting.
    • Construct the cadence of project and reporting meetings.

  • Digital Strategy & Project Management

    • Collaborate with CMOs, stakeholders and team members.
    • Provided content marketing recommendations for mid-size to enterprise accounts.
    • Help define marketing strategy.
    • Conduct brand and content audits.

  • Website Audits

    • Conduct website performance audits, content audits, site health audits and performance reviews.
    • Perform competitor site research, keyword gap analysis and provided content and UX/design recommendations.
    • Help to create data-driven content and optimization strategies aligned with top level initiatives.  

  • Product Optimization Strategy

    • Work closely with agency clients to understand the revenue impact of vertical industries within a portfolio to help target and optimize page performance and campaign effectiveness.
    • Make recommendations for product optimization strategies.

  • Keyword Research

    • Conduct keyword research, keyword gap analysis, and competitor keyword research.
    • Leverage software to track keyword performance and make strategic recommendations.

  • Landing Pages & Funnel Optimization Strategy

    • Provide on-page recommendations to optimize UX experience including CTAs, optimized images, and captions.
    • Map basic funnel strategies and find email segmentation opportunities.

  • Social Media

    • Craft social media content
    • Assist with roadmap development
    • Create tools and content frameworks to help improve efficiencies
    • Lead teams to research audience demographics and recommend target audiences for paid ad buys.
    • Help identify and establish content pillars to solidify talking points.
    • Edit social media scripts and make recommendations to improve optimizations and conversion rates.

  • Paid Advertising

    • Develop budget recommendations for Google AdWords Campaigns, Meta and LinkedIn Campaigns.
    • Write Linkedin Ads.
    • Write Google AdWords Campaigns
    • Give guidance for earning backlinks and earned media

  • Ongoing Content Marketing

    • Work closely with the senior marketing teams
    • Provide strategic recommendations for ongoing MOFU and BOFU content marketing initiatives 
    • Define goals and created cadence for blogs, webinars, downloadable content, videos, explainer videos, virtual thought leadership events, and email campaigns

  • Data Monitoring & Reporting

    Work with existing teams and third party vendors to curate and explain analytics reports and make recommendations for next steps.

    • Google Analytics site traffic
    • Keyword reports
    • Social media reports
    • Paid ad performance reporting

Senior SEO/UX Copywriter

  • The Role

    • Work within cross functional teams to develop keyword optimization strategies and content clusters. Write website content using the approved keywords.

  • Deliverables

    • Case Studies
    • Keyword optimized landing pages
    • Press releases
    • Social copy
    • Thought leadership articles
    • Webinars

  • Objectives

    • Identify critical business initiatives and existing pain points.
    • Write copy to overcome objections and drive prospects to request more information.

  • Methods

    • Listen to executive leadership and product teams discuss the struggles within operations, marketing or new business development.
    • Create strategies and frameworks to overcome objectives.
    • Write content designed to address the objection.
    • Provide clarification and reoffer the solution.

  • Structuring Content

    • Absorb large amounts of information, sorted through the details and organized content to optimize in search and resonates with audiences.
    • Format articles  using the correct headings, keywords, and graph length to optimize user experience UX. Identify internal and external linking opportunities and tag rich text media.

  • SEO Optimization

    • Perform keyword research, keyword gap analysis, content gap analysis.
    • Format long form content using SEO best practices.

  • Wireframing

    • Create website wireframes using best UX strategies, include directives for imagery, CTAs and headlines.

  • Meta-data

    • Provide meta data, title, and tagging information.

  • Data Monitoring & Reporting

    Work within existing teams to curate and explain analytics reports and make recommendations for next steps.

    • Google Analytics site traffic
    • Keyword reports
    • Social media reports
    • Paid ad performance reporting