Protected: Remember When Content Felt More Human?
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Entries by Rachael Hall
Helping teens choose AI – STEM career paths
Helping Our Kids Prepare for Careers That Don’t Exist Yet Lately, our dinner-table conversations sound a lot different than they did a decade ago. We have teenagers who are researching colleges, touring campuses, and asking big questions about their future. We’re talking with professors, admissions counselors, and industry experts. And like many parents, we’re trying […]
Turning Trust into Action: The Bottom of the Funnel (BOFU)
This is the final article in a three-part series focused on the sales-marketing funnel. In the first article, we focused on buiding awareness with your stories and social posts (Top of the Funnel).Next, we honed in on how to nurture trust with consistent, community-driven content (Middle of the Funnel). Now comes the part that keeps […]
How to Attract More Customers: TOFU (Top of Funnel) Explained
Welcome back to our series on sales funnels! In the first post, we looked at the big picture: how people move from discovering your business to becoming loyal customers. Now let’s zoom in on the first stage: TOFU — Top of Funnel. What TOFU Really Means TOFU is short for Top of Funnel. This is […]
What Is a Sales Funnel? Why Every Business Needs One.
If you’ve ever wondered why some businesses seem to effortlessly attract new customers while others struggle to get attention, the answer usually comes down to one thing: their sales funnel. Don’t let the marketing jargon scare you. A sales funnel is simply the path people take from first hearing about your business to becoming loyal […]
What are AI agents? How can they help your business scale.
The History of Automation and How It Applies to You I work with a lot of engineers, and they never give simple answers. If you asked them how something works, they will start at the beginning—sometimes way back at the beginning. Many engineers believe that if you don’t understand the roots, you will never really […]