This training presentations covers Digital Visibility and Business Growth Strategy, outlining key components necessary for businesses to succeed online.

Key takeaways

• Your website serves as the central digital headquarters, where trust is established and decisions are made, so website health and maintenance are critical for avoiding lost opportunities and poor credibility.
• Content must be strategically structured for SEO and local GEO targeting to appear in results generated by both traditional algorithms and Generative AI.
• Publishing content across multiple platforms, such as Google Business Profiles and social media, is critical for expanding your brand’s digital footprint and driving traffic back to the primary website.