I joined a distributed team of contractors assigned to assist a global consulting enterprise with restructuring and optimizing its extensive digital presence.
I worked in cross-functional teams to develop requirements and components for a Drupal CRM platform with dynamic feed. This helped keep the pages light and created a flexible environment for pulling in content across disciplines, industries, case studies. The developers also created weighted content ranking systems to align the consulting experts with the related area of expertise.
I helped to create long-form capability pages spanning 20+ engineering and scientific domains, while also shaping new nomenclature, taxonomy, and website hierarchy to strengthen clarity and alignment across disciplines.
To maximize visibility, I conducted in-depth competitive research, and set synonym requirements to enhance the firm’s newly integrated YEXT AI-assisted internal search tool.
Our team worked under tight deadlines to help the team clarify practice domains and capabilities, develop UX optimized wireframes, write copy, and enter into a new Drupal CMS. I helped to position the firm’s consulting capabilities to stand out in a highly competitive technical marketplace.