2021-2023
I joined a distributed team of contractors assigned to assist a global consulting enterprise with restructuring and optimizing its extensive digital presence.
I worked in cross-functional teams to develop requirements and components for a Drupal CRM platform with dynamic feed. This helped keep the pages light and created a flexible environment for pulling in content across disciplines, industries, case studies. The developers also created weighted content ranking systems to align the consulting experts with the related area of expertise.
I helped to create long-form capability pages spanning 20+ engineering and scientific domains, while also shaping new nomenclature, taxonomy, and website hierarchy to strengthen clarity and alignment across disciplines.
To maximize visibility, I conducted in-depth competitive research, and set synonym requirements to enhance the firm’s newly integrated YEXT AI-assisted internal search tool.
Our team worked under tight deadlines to help the team clarify practice domains and capabilities, develop UX optimized wireframes, write copy, and enter into a new Drupal CMS. I helped to position the firm’s consulting capabilities to stand out in a highly competitive technical marketplace.
Our small team flexed to demanding project requirements to conduct market and competitive research and align content with core revenue streams and horizon opportunities.
Challenge Details
I supported the Exponent website relaunch by aligning brand, content, UX, and SEO strategy across teams. The deliverables focused on creating a clear site structure, improving search visibility, and establishing a scalable foundation for ongoing optimization.
Deliverable Details
Assisted with brand development, including style and messaging guides
Established consistent voice and terminology across site content
Conducted keyword research, competitive research, and content gap analysis
Analyzed competitors to inform SEO and SEM strategy
Created a post-launch SEO optimization roadmap
Collaborated with writers and SMEs to redefine site hierarchy, nomenclature, and taxonomy
Defined page titles, URL slugs, metadata, and image alt text standards
Wrote synonym pairs to support YEXT on-site search integration
Interviewed subject matter experts to extract and clarify technical expertise
Collaboratively wrote, edited, and refined technical and marketing content
Ensured content accuracy, clarity, and alignment with brand and SEO strategy
Developed wireframes to define requirements for new Drupal components
Supported CMS content modeling and component planning
Partnered with data scientists to scope requirements and integrate live data feeds from multiple sources
Supported YEXT search configuration through structured synonym mapping
We implemented a component-based design system in Drupal that allowed content sections to be quickly reconfigured by updating titles and structured content blocks. This flexibility enabled the team to move faster and maintain consistency, even without formal wireframes at the start of the project.
I worked closely with the project manager and product owners to unify the site’s architecture and content strategy—defining page hierarchy, nomenclature, taxonomy, titles, slugs, metadata, and on-page copy across more than 20 technical disciplines. This approach helped connect content across the site, prevent silos, and ensure the website functioned as a cohesive system rather than a collection of disconnected pages.
Excerpt: Our multidisciplinary energy storage and battery technology consulting experts help ensure performance, reliability, and safety across all battery and energy storage product lifecycle stages.
Excerpt: Understanding human movement and loading requires skilled scientific analyses to provide clarity on a range of complex biomechanical implications. Our teams offer breakthrough insights by analyzing specific incidents or providing data to inform product or program development.
Excerpt: When you seek rigorous biomedical science and engineering analyses for breakthrough insights, turn to Exponent. Our multidisciplinary teams offer full lifecycle support – from assessing the performance of new medical devices or combination products, evaluating intellectual property claims of biomedical applications, or addressing post-market issues, our teams deliver.
Excerpt: When dealing with complex structural engineering challenges, our teams are equipped to identify construction defects, assess catastrophic storm damage, conduct building envelope studies, and monitor structural health. Our multidisciplinary approach leads to detailed inspections and analysis to support your team with next-step recommendations.
Excerpt: Our multidisciplinary teams provide critical understanding and support for navigating global regulatory chemical and food safety challenges. Whether outlining a strategy to register a pesticide in the U.S., EU, U.K., Canada, or globally, assessing the quality and compliance of food and food ingredients, food products, cosmetics and personal care products, or household goods and cleaning products, we have the multidisciplinary expertise to support you throughout your entire process lifecycle.
Excerpt: From analyzing differing site condition claims of infrastructure projects to assessing dams and levees to evaluating post-wildfire debris flow hazards, our teams provide unparalleled civil engineering expertise and data-driven insights.
Excerpt: We combine construction, structural, civil, geotechnical, geological, and forensic engineering capabilities, to provide an integrated approach to construction management. From scheduling, cost analysis, and technical expertise, our teams help construction industry clients address their most complex challenges.
Excerpt: Your data tells a story. Let us help construct yours. We help you acquire, clean, and crunch data, providing breakthrough insights for decisions regarding your most complex challenges.
Excerpt: Finding a pragmatic path forward in large, complex environmental projects requires a strategic, multidisciplinary approach combined with detailed technical analysis. Our ecological and biological scientists work with our environmental, health, and engineering teams to help clients tackle multifaceted issues.
Excerpt: From power generation to rechargeable batteries, automotive electronics to microelectronics, and software engineering to cybersecurity, we help you understand your most formidable performance, safety, security, and compliance challenges.
Excerpt: Minimizing environmental risk is critical to sustainable business practices; we offer world-class expertise for more than 90 unique disciplines to help you understand how your business impacts the environment, how to mitigate risk, and how to make remediations.
Excerpt: Our teams offer unique expertise for evaluating complex, novel, and global-scale healthcare, environmental, occupational, product, and public health challenges.
Excerpt: We help clients better understand how human decisions, actions, and behaviors affect outcomes when interacting with products, the environment, and workflow processes.
Excerpt: Materials science is critical to every industry, including utilities, oil and gas, consumer electronics, medical devices, automotive, and aviation. With over five decades of experience, we tailor an integrated approach to your industry’s bespoke challenges.
Excerpt: When facing challenges regarding mechanical engineering, clients turn to us for rigorous failure analysis, risk assessments, and auditing of mechanical systems in every industry.
Excerpt: We support clients with challenges regarding diverse materials, including polymers, plastics, batteries, emulsions, and dispersions.
Excerpt: When fires, explosions, thermal, and flow-related accidents occur, timely response and expert analysis are critical. Our thermal sciences consultants investigate root causes of failures, fires, and explosions for all types of accidents within residential, commercial, transportation, and industrial settings.
Excerpt: We’re driving the future of vehicle engineering with rigorous research on the safety and performance of every type of transport. From internal combustion engines, lithium-ion batteries, and hydrogen to next-gen technologies – we help clients create safer, more efficient vehicles while complying with industry and regulatory standards.
© 2026 Rachael Hall Creative | All Rights Reserved | Privacy Policy