2019-2020
Strategic Planning I Marketing
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Results-driven strategy improves fundraising and attendance goals.
Project Summary
Engagement Overview
- Partnered with a 503(c) nonprofit (2019–2020) to support fundraising, event marketing, and brand alignment
- Operated across strategy and execution to connect mission-driven goals with measurable outcomes
Strategy & Leadership Alignment
- Collaborated with executive leadership to define strategic plans, OKRs, and KPIs
- Clarified messaging to motivate donors, volunteers, and community partners to take action
Marketing, Tech & Funnel Execution
- Integrated and optimized CRM systems to support donor and campaign tracking
- Designed funnel strategies to improve campaign performance and conversion rates
- Evaluated and refined the organization’s marketing tech stack for efficiency and scale
Branding, Content & Campaigns
- Delivered cohesive branding and messaging across events, donor campaigns, and PR
- Increased visibility and strengthened community engagement through consistent storytelling
- Supported executive communications, website development, and agile marketing sprints
Outcome
- Improved fundraising performance and campaign clarity
- Strengthened audience engagement and donor trust
- Helped bridge long-term strategy with day-to-day execution to support sustainable impact
Project Requirements
Assist the cross-functional leadership team create strategic vision, scope project requirements and achieve target fundraising goals. Lead teams to create traditional media assets and develop digital stack to support these efforts.
Deliverables
- Support for strategic planning
- Objective key results, KPIs, and benchmarks
- Copywriting for strategic and executive plans
- Campaign development
- Website development, CRM and funnel strategies
- Media and public relations
- Marketing material development
- Scheduling and agile project breakouts
“Rachael penetrates the market with engaging content that not only raises interest, and increases brand awareness, but most importantly converts to donations, responses and community engagement.”
Align Strategy and Execution
“Rachael has been instrumental in helping or team craft strategic vision and messages in alignment with our core mission and values. We’ve used these themes to build in-person events and drive home our mission to donors and volunteers. Rachael has also helped to execute the technical details of campaigns to reach and engage with our target audiences.”
-Director of Anti-Human Sex Trafficking 503c
Integrate Tech Stack for Optimal Performance
Rachael was very instrumental in helping our organization integrate our tech stack and optimize our systems for improved fundraising, events management, online volunteer coordination, donations, auctions, and ticketing capabilities.
-Director of Outreach, Community Mission
Tech Stack Support
Rachael helps organizations priorities key value streams and build marketing campaigns and tech stack solutions to streamline efficiencies and maximize profits.
-RHC