Magazine Publishing - Rachael Hall Creative I Content Strategist I Copywriter

2006 – 2013

Founder & Publisher

Texas LIVE Magazine & Media Co.

From 2006 to 2013, Rachael served as Founder and Publisher of a Texas-based regional media company. From creating the brand identity, designing operational systems, and scaling, Rachael led publishing house through seven years of high-growth operations.

Product Development

7 Years

130+ Pages

60 Day Cycles

Top Seller with Premium Placement

Amazon Books
Barnes & Noble
Walmart Books
Hudson News
HEB Books Logo

Business Summary

As President and Publisher, Rachael led all aspects of the business—including sales, editorial, design, development, and distribution.

Built and trained a high-performing sales team using repeatable systems. Under her direction, the teams published a 100+ page flagship title alongside multiple niche publications on a consistent 60-day cycle.
The branded publications achieved premium placement in national and regional retailers, including major bookstores, big-box stores, grocery chains, and airport newsstands.
Launched early digital services—onboarding clients to WordPress websites, blogging, content marketing, and managed social media well before these became standard offerings.
Developed training systems to teach new recruits to package digital marketing as an extension of the media platform. This created new revenue streams and future-proofing client services.
Designed and managed internal systems across HR, bookkeeping, CRM, project management, and advertising operations to ensure smooth cross-functional execution.

Tight Business Relationships

The Texas LIVE team built long-term relationships across a 10-county region through chambers of commerce, industry events, and business expos.

After starting a family, Rachael transitioned to private consulting and launched Rachael Hall Creative, continuing to support organizations through content strategy, digital transformation, and growth planning.

“I just received the newest edition of Texas LIVE, it is beautiful! My B&B guests love this magazine – the photos, articles and personal attention to the nuances of our great state are on point. Keep up the good work!”

Marilyn WrigleyOwner, Wrigley House B&B

Good morning!

I am reading every word, front to back, of your magazine! Without reading a word, what I notice first is that you all excel in color, layout, and design! It is such a pleasure to be a featured advertiser in this fantastic publication!

Rosemary Alexandra

Highlights

Launched a regional magazine and expanded into digital media services.
Recruited and managed sales, editorial, development, and distribution teams to produce a 130+ page main title and multiple niche publications every sixty days for seven years.
Earned premium placement in Barnes & Noble, Books A Million, Borders, Walmart, HEB, and airport newsstands.
Onboarded clients into first-generation social media and websites and sold managed content services.
Transitioned from print to digital services and private consulting services in 2013.

Key Responsibilities

Operations Management: Directed day-to-day publishing operations, vendor relations, and internal workflows to ensure consistent production quality and timely issue releases.
New Business Development: Built partnerships with local and regional advertisers, sponsors, and community organizations to secure revenue streams and expand market presence.
Budgeting & Forecasting: Created and managed annual budgets, monitored cash flow, and implemented forecasting models to sustain growth and profitability.
Editorial Management: Oversaw editorial strategy, managed a team of writers and contributors, and aligned content with the brand’s voice and audience expectations.
Distribution Management: Coordinated regional print distribution channels, including retail outlets, events, and direct circulation, to maximize readership reach.
Website Development: Launched and managed the magazine’s first online presence, integrating web publishing with print editorial content to extend audience engagement.
Digital Marketing & Advertising: Pioneered first-generation social media campaigns, developed digital content strategies, and introduced early paid ad services for advertisers, positioning the magazine at the forefront of digital publishing trends.