Entries by Rachael Hall

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Overview: An integrated approach to improve search visibility

  This training presentations covers Digital Visibility and Business Growth Strategy, outlining key components necessary for businesses to succeed online. Key takeaways Your website serves as the central digital headquarters, where trust is established and decisions are made, so website health and maintenance are critical for avoiding lost opportunities and poor credibility. Content must be strategically structured […]

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Why Digital Presence and SEO Are Critical to Your Business Valuation

Article Overview: A strong digital presence is a crucial, often overlooked, asset significantly impacting a business’s valuation in today’s economy. Beyond traditional metrics like revenue and physical assets, search engine optimization (SEO) and a comprehensive online footprint act as a modern asset that attracts buyers and investors by signaling credibility and market leadership. This article illustrates how a robust […]

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Rethinking SEO Strategy

While traditional SEO (Search Engine Optimization) remains important, local businesses must now also focus on “AI signals” to ensure visibility. With the rise of AI tools like ChatGPT, customers are increasingly seeking recommendations directly from AI, which scrapes data from various online sources beyond just a business’s website. To be recommended by AI, businesses need to strengthen these signals through consistent […]

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Michelle Peterson, CMO at Kendra Scott Jewelry Discusses Retail Growth

Michelle Peterson, CMO of Kendra Scott Jewelry explains that relationship building is key to organic retail growth. In this podcast, “Prioritizing people with your performance,”  Will Whitham, founder and host of CMO Convo, interviews Michelle Peterson, the Chief Marketing Officer of Kendra Scott Jewelry. Michelle explains how she leverages retail brand strategy, story brand marketing, […]

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How to optimize your agency partnership, with Joe Zappa.

If you’ve developed content at scale, you will appreciate this podcast, Making Your Marketing Agency Partnership Worth It, presented by the CMO Alliance. In this interview, Will Whitham, CMO Convo Podcast Host, and Zoe Zappa, CEO of Sharp Pen Media, discuss the pitfalls that can occur when senior content strategists and writing teams are excluded from top-level […]

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