Magazine Publishing - Rachael Hall Creative I Content Strategist I Copywriter

2006 – 2013

Founder & Publisher

Texas LIVE Magazine & Media Co.

From 2006 to 2013, Rachael founded and scaled a Texas-based regional media company into a high-growth publishing operation. She built the brand from the ground up — creating the identity, operational systems, editorial workflows, advertising strategy, and digital expansion that powered seven years of sustained growth and a successful investor buyout.

Product Development

7 Years

130+ Pages

60 Day Cycles

Earned Premium Placement as a Top Selling Magazine

Amazon Books
Barnes & Noble
Walmart Books
Hudson News
HEB Books Logo

Business Summary

President & Publisher driving growth, product innovation, and regional market expansion across print and digital media.

Built and scaled a multi-disciplinary team delivering flagship and niche publications on a consistent 60-day production cycle
Led publication of a 100+ page regional title, sustaining high-volume output for multiple years
Secured premium retail distribution across national bookstores, big-box retailers, grocery chains, and airport newsstands
Pioneered early adoption of digital services—WordPress, blogging, and social media—creating new revenue streams ahead of market demand
Developed sales and training systems that integrated content marketing into traditional media offerings
Established operational infrastructure across CRM, project management, and advertising systems to support scalable growth
Cultivated long-term regional partnerships through chambers, events, and business networks across a 10-county footprint

Highlights

- Launched and scaled a regional media brand with expansion into digital marketing services
- Produced a 130+ page flagship publication alongside multiple niche titles every 60 days for 7+ years
- Achieved national retail placement across major bookstore chains, big-box retailers, grocery, and travel outlets
- Drove early client adoption of websites, social media, and managed content services
- Successfully transitioned business model from print media to digital and consulting services

Key Responsibilities

Operations Management: Directed day-to-day publishing operations, vendor relations, and internal workflows to ensure consistent production quality and timely issue releases.
New Business Development: Built partnerships with local and regional advertisers, sponsors, and community organizations to secure revenue streams and expand market presence.
Budgeting & Forecasting: Created and managed annual budgets, monitored cash flow, and implemented forecasting models to sustain growth and profitability.
Editorial Management: Oversaw editorial strategy, managed a team of writers and contributors, and aligned content with the brand’s voice and audience expectations.
Distribution Management: Coordinated regional print distribution channels, including retail outlets, events, and direct circulation, to maximize readership reach.
Website Development: Launched and managed the magazine’s first online presence, integrating web publishing with print editorial content to extend audience engagement.
Digital Marketing & Advertising: Pioneered first-generation social media campaigns, developed digital content strategies, and introduced early paid ad services for advertisers, positioning the magazine at the forefront of digital publishing trends.

“I just received the newest edition of Texas LIVE, it is beautiful! My B&B guests love this magazine – the photos, articles and personal attention to the nuances of our great state are on point. Keep up the good work!”

Marilyn WrigleyOwner, Wrigley House B&B

Good morning!

I am reading every word, front to back, of your magazine! Without reading a word, what I notice first is that you all excel in color, layout, and design! It is such a pleasure to be a featured advertiser in this fantastic publication!

Rosemary Alexandra