2018
Nationally Distributed Fertilizer Company
Rachael Hall Creative was retained by the executive leadership team of a nationally distributed fertilizer company to lead a full brand refresh.
Retained by the executive leadership team, I led this project as project manager and creative director—partnering with stakeholders to update brand positioning, develop new taglines, and design a refreshed logo system scalable across thousands of product packages. By clarifying the brand’s premium-crafted quality and commitment to excellence, we strengthened its position as a trusted, top-tier provider in both commercial and residential fertilization.
Collaborated with key stakeholders to define goals and requirements for a refreshed logo while preserving 30+ years of brand recognition
Modernized existing brand elements and color palette to appeal to today’s audience without losing legacy equity
Delivered an updated logo, along with new taglines, slogans, and branded language (website copy handled separately)
Secured rapid stakeholder approval, enabling smooth rollout across products and materials
Nelson Plant Food is a leading national commercial and residential fertilizing product manufacturer. For over thirty years, residential gardeners and professional landscape companies have relied on Nelson’s exceptionally blended formulas to provide time-released nutrients to promote exceptional health and color to landscape projects.
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