For Agencies

White Label Strategy and Stakeholder Management

White-label content strategy, SEO-AI visibility strategy, and high-quality copy for enterprise clients.

Agency Support & Strategic Consulting

Rachael often provides senior-level support as an SEO strategist, content strategist, and UX-focused copywriter for enterprise content marketing and development teams. She works with clients across SaaS, software, IT, industrial products, local service industries, and enterprise energy markets, helping agencies deliver measurable results and optimized content strategies.

Platforms & Tools: WordStream, Screaming Frog, SEMrush, Google Analytics, Google Looker Studio, WordPress, WIX, Squarespace, Hootsuite, Sprout Social, Google Teams, Microsoft Teams, Asana, Pro-Workflow, and more.

Deliverables

  • Provide guidance and hands on support for creating data-informed brand strategy, website strategy, content marketing, and SEO strategies.
  • Assist with brand development and competitive research.
  • Submit project breakouts for content development, SEO research, and design time.
  • Perform competitive research and keyword gap research.
  • Write SEO-optimized technical copy.
  • Develop UX-optimized wireframes.
  • Assist with website analytics reporting.
  • Provide white-glove, client account management services for industrial and enterprise accounts.
  • Support team in creating paid ad strategy and recommendations.

Capabilities Overview

Marketing Strategy
Content Marketing

Thought Leadership
Case Studies
Optimized Landing Pages
Social Scripting & Editing

Website Wireframes
SEO Strategy & Optimized Copy

  • Senior Account Management

  • Digital Marketing Strategy

  • SEO Strategy & UX Copy for Technical Industries

  • Project Management, Budget & Project Breakouts

Technical Capabilities

  • Senior Account Management

    • Manage key accounts.
    • Develop client rapport.
    • Establish agency credibility.
    • Serve as the point person for all client communication.
    • Prepare agendas for each client meeting.
    • Construct the cadence of project and reporting meetings.

  • Digital Strategy & Project Management

    • Collaborate with CMOs, stakeholders and team members.
    • Provided content marketing recommendations for mid-size to enterprise accounts.
    • Help define marketing strategy.
    • Conduct brand and content audits.

  • Website Audits

    • Conduct website performance audits, content audits, site health audits and performance reviews.
    • Perform competitor site research, keyword gap analysis and provided content and UX/design recommendations.
    • Help to create data-driven content and optimization strategies aligned with top level initiatives.  

  • Product Optimization Strategy

    • Work closely with agency clients to understand the revenue impact of vertical industries within a portfolio to help target and optimize page performance and campaign effectiveness.
    • Make recommendations for product optimization strategies.

  • Keyword Research

    • Conduct keyword research, keyword gap analysis, and competitor keyword research.
    • Leverage software to track keyword performance and make strategic recommendations.

  • Landing Pages & Funnel Optimization Strategy

    • Provide on-page recommendations to optimize UX experience including CTAs, optimized images, and captions.
    • Map basic funnel strategies and find email segmentation opportunities.

  • Social Media

    • Craft social media content
    • Assist with roadmap development
    • Create tools and content frameworks to help improve efficiencies
    • Lead teams to research audience demographics and recommend target audiences for paid ad buys.
    • Help identify and establish content pillars to solidify talking points.
    • Edit social media scripts and make recommendations to improve optimizations and conversion rates.

  • Paid Advertising

    • Develop budget recommendations for Google AdWords Campaigns, Meta and LinkedIn Campaigns.
    • Write Linkedin Ads.
    • Write Google AdWords Campaigns
    • Give guidance for earning backlinks and earned media

  • Ongoing Content Marketing

    • Work closely with the senior marketing teams
    • Provide strategic recommendations for ongoing MOFU and BOFU content marketing initiatives 
    • Define goals and created cadence for blogs, webinars, downloadable content, videos, explainer videos, virtual thought leadership events, and email campaigns

  • Data Monitoring & Reporting

    Work with existing teams and third party vendors to curate and explain analytics reports and make recommendations for next steps.

    • Google Analytics site traffic
    • Keyword reports
    • Social media reports
    • Paid ad performance reporting

Senior SEO/UX Copywriter

  • The Role

    • Work within cross functional teams to develop keyword optimization strategies and content clusters. Write website content using the approved keywords.

  • Deliverables

    • Case Studies
    • Keyword optimized landing pages
    • Press releases
    • Social copy
    • Thought leadership articles
    • Webinars

  • Objectives

    • Identify critical business initiatives and existing pain points.
    • Write copy to overcome objections and drive prospects to request more information.

  • Methods

    • Listen to executive leadership and product teams discuss the struggles within operations, marketing or new business development.
    • Create strategies and frameworks to overcome objectives.
    • Write content designed to address the objection.
    • Provide clarification and reoffer the solution.

  • Structuring Content

    • Absorb large amounts of information, sorted through the details and organized content to optimize in search and resonates with audiences.
    • Format articles  using the correct headings, keywords, and graph length to optimize user experience UX. Identify internal and external linking opportunities and tag rich text media.

  • SEO Optimization

    • Perform keyword research, keyword gap analysis, content gap analysis.
    • Format long form content using SEO best practices.

  • Wireframing

    • Create website wireframes using best UX strategies, include directives for imagery, CTAs and headlines.

  • Meta-data

    • Provide meta data, title, and tagging information.

  • Data Monitoring & Reporting

    Work within existing teams to curate and explain analytics reports and make recommendations for next steps.

    • Google Analytics site traffic
    • Keyword reports
    • Social media reports
    • Paid ad performance reporting