*This page represents work fulfilled within a Fractional CMO Agency as an account manager and UX copywriter.

Optimized Content & Wireframes

Factional CMO Agency

The Project: Enterprise Real Estate Lawfirm engaged in a website to improve inbound leads through search engine optimization.

The Role: Served as part of a 5-person Fractional CMO Team, providing digital strategy, account management, and technical copywriting services.

Strategic Meetings:

Helped create schedules and cadence for ongoing meetings, including; kickoffs, strategy, and reporting sessions.
Assessed the firm’s existing website and marketing collateral to make strategic recommendations for improvements.
Worked to elevate the brand and increase organic search results.

Budget & Scheduling:

Performed all account management duties.
Worked with the CMO to create project breakouts for brand development, website development, and ongoing content marketing services.

Research:

Worked in team environments to conduct audience research, keyword research and provided competitive analysis.

Optimized Content & Wireframes:

Provided site structure recommendations, and keyword research, created wireframes, and wrote optimized content for the new landing pages.