Support for Brand Research & Positioning Language
Whether launching a brand or tweaking a product line, Rachael leverages important insights to help teams develop brand strategy and craft optimized copy for C-Suite approval.
Rachael works with teams to analyze competitive research, market trends, customer avatars, and journey maps to craft language specific to each stage of the sales funnel, including landing pages, thought leadership articles, webinar scripts, SME interviews, case studies, downloadable materials, emails, social copy, and retargeting campaigns.