7 Steps to Improve Efficiency while Developing Content 

1. Define brand position and language.

2. Align content strategy to critical revenue generating initiatives.

3. Define benchmarks, metrics and tools to measure and track ongoing performance.

4. Create frameworks for creating high-quality content to teach, train and inform prospects.

5. Use keywords and best SEO practice to improve organic search results.

6. Use best on-page practices to promote engagement and increase conversions.

7. Create process documentation and SOPs to improve efficiency by reducing waste and redundancies while improving your department’s ability to scale.